A Gold color metal and enamel device 1 3/32 inches (2.78 cm) in height consisting of a shield blazoned: Or, on a pile Gules issuing from dexter chief between a mullet in chief and a crescent Azure a bezant charged with a fleur-de-lis Sable. Attached below and to the sides of the shield a Gold scroll inscribed "INVENIAM VIAM AUT FECIAM" in Black letters.
The colors scarlet and yellow are used for Artillery. The crescent and star, suggested by the state flags of South Carolina and Texas, allude to the initial activation of the battalion at Fort Jackson, South Carolina, and reactivation as a Regular Army unit at Fort Bliss, Texas. The gold circle and black fleur-de-lis symbolize the battle honor awarded the unit for service in Central Europe during World War II. The motto translates to "Find a Way or Make One."
The distinctive unit insignia was originally approved for the 294th Field Artillery Battalion on 23 January 1956. It was redesignated for the 294th US Army Artillery Group on 13 June 1967.